"Enjoy the journey; the destination is already here."

-Eric Lee Usher

Innovator | Author | Philanthropist

Facebook-f Twitter Linkedin-in Instagram Youtube Envelope

MEET ERIC

Eric is all about growth, connection, and community.

Eric Lee Usher is a tech founder, entrepreneur, author, and philanthropist who has been making his mark across several industries for the past 17 years. He is the President of Heraclius, a digital marketing and business development agency that positively impacts the bottom line of a wide range of clients. As a member of the NMSDC®, Heraclius helps mentor and expand the companies of numerous Minority and Women Owned businesses both domestically and internationally.

Read More

As a business owner and entrepreneur who cares about community, Eric trains colleagues who are determined to succeed. Using his complimentary E Workbook, business owners can move in a more profitable direction. Eric understands the necessity of trust, especially for black-owned businesses, and so he shares his business model so that others can gain the tools and confidence to grow.

“I challenge all business owners to take their business to the next level with my complimentary AVA Virtual Training. I will personally train you and your team to use a business system that works. By investing your time and committing to implementing the system, you will be able to enlist Just Ask Ava to continue to do work that frees up your time to do what you do best.” -Eric

Know your marketing numbers and eliminate wasted spending.

Marketing Analytics: I will train you on the top marketing channels businesses use to succeed. You’ll use the value of each marketing dollar to extract the maximum R.O.I (Return On Investment). This training is accompanied with an E-Workbook. Q&A time is available after each training.

Optimize your customer experience process.

Customer Experience Optimization: Having a strong and positive customer experience process is huge in your company’s financial success and reputation. I will personally guide you in building your S.O.P (Standard Operating Procedures). This training is accompanied with an E-Workbook. Q&A time is available after each training.

Marketing Analytics: I will train you on the top marketing channels businesses use to succeed. You’ll use the value of each marketing dollar to extract the maximum R.O.I (Return On Investment). This training is accompanied with an E-Workbook. Q&A time is available after each training.

Customer Experience Optimization: Having a strong and positive customer experience process is huge in your company’s financial success and reputation. I will personally guide you in building your S.O.P (Standard Operating Procedures). This training is accompanied with an E-Workbook. Q&A time is available after each training.

SCHEDULE NOW

BUSINESS PORTFOLIO

Heraclius is a professional services and marketing agency. Heraclius serves as a member of NMSDC (National Minority and Development Council) specializing in branding, business development, SEO/PPC marketing, social media activation and strategic planning. Our objective is to build effective and beneficial partnerships. 

Read More
Get Connected

Just Ask AVA was established to help business owners and professionals increase their revenue by focusing on improving their marketing numbers and optimizing their customer experience.

Read More
Request Training

Just Checking In makes keeping connected simple. With our innovative app, we send you 3 daily reminders to check in with your 3 chosen contacts. You are prompted to check in, and if you don’t within 24 hours, your contacts are then notified, giving them the option to check in with you!

Read More
Check In Today

Prophytes is a community for Divine Nine members who are serious about empowering each other to thrive personally and professionally. Our members believe that by connecting our resources, education, and pledges to honor our Divine Nine legacy of Black fraternities and sororities…

Read More
Get Connected

Moolah Mobile is a Home-Screen rewards app that helps you turn your mobile home-screen into money by helping you sell ad space on your mobile home screen. Moolah Mobile offers you a custom Android homes screen that enables you to start selling advertising space on your phone.

Read More
Earn Today

Heraclius is a professional services and marketing agency. Heraclius serves as a member of NMSDC (National Minority and Development Council) specializing in branding, business development, SEO/PPC marketing, social media activation and strategic planning. Our objective is to build effective and beneficial partnerships. 

Read More
Get Connected

Just Ask AVA was established to help business owners and professionals increase their revenue by focusing on improving their marketing numbers and optimizing their customer experience.
AVA means Awesome Virtual Assistant/Analyst. Our Virtual Assistants/Analysts are virtual employees…

Read More
Request Training

Just Checking In makes keeping connected simple. With our innovative app, we send you 3 daily reminders to check in with your 3 chosen contacts. You are prompted to check in, and if you don’t within 24 hours, your contacts are then notified, giving them the option to check in with you!

Read More
Check In Today

Prophytes is a community for Divine Nine members who are serious about empowering each other to thrive personally and professionally. Our members believe that by connecting our resources, education, and pledges to honor our Divine Nine legacy of Black fraternities and sororities…

Read More
Get Connected

Moolah Mobile is a Home-Screen rewards app that helps you turn your mobile home-screen into money by helping you sell ad space on your mobile home screen. Moolah Mobile offers you a custom Android homes screen that enables you to start selling advertising space on your phone.

Read More
Earn Today

AUTHOR- ERIC LEE USHER

Buy Now

Pledging For Success,
by Eric Lee Usher

When everything you’ve worked for is gone in the blink of an eye…do you cut your losses, or do you KEEP GOING?

“Success” is such a ‘loaded’ word that holds a different meaning for each of us. My goal with this book is to highlight the process that I personally experienced, and with a nod to the millions of people before me who felt giving up was the only option.

Read More
Buy Now
Download

Why Top Business Owners Know it is VITAL to Have a SOP (Standard Operating Procedure) and How To Create Your Own, by Eric Lee Usher

A Standard Operating Procedure 

 (SOP) is a document that instructs workers on how to execute one or more activities of a business process. It provides clear-cut directions and step-by-step instructions for team members, employees, and assistants within a company to complete certain processes and tasks.

Read More
Download
Download

Know Your Numbers, Grow Your Business, by Eric Lee Usher

Your marketing numbers tell your business story. The first step in determining the effectiveness of your current marketing campaigns is gathering the stats for each promotion. Knowing the numbers behind your business is essential because it can help you make informed decisions that have the potential to make a big impact on your business, your growth, and your bottom line. This e workbook is your step-by-step guide for understanding how to use your numbers to grow.

Read More
Download

VIDEOS BY ERIC

How to Launch an App: How many functions should my...

Is Your Pride Blocking Your Blessings?- Life and...

How to Launch an App: What is the Wireframe and Flow...

Facebook-f Twitter Linkedin-in Instagram Youtube

Copyright © 2024 Eric Lee Usher

Eric is a proud member of Kappa Alpha Psi Fraternity Inc., and he established Prophytes, the BGLO fraternity and sorority verified social network launched in 2012. The revenue model is designed to put money back into the Divine Nine ecosystem, while promoting education, financial literacy, and community development.

Eric is also an author and wrote “Pledging For Success,” which illustrates the empowering lessons he learned as a member of his fraternity and how those lessons apply to everyday life and business

Over the past 17 years, our team has helped a vast array of companies and organizations achieve their corporate goals. We take an active role to ensure milestones are achieved and metrics are accomplished. We believe that effectively delivering a successful campaign, structuring methodical organization, and nurturing passion for the client’s objective, are all key to lasting success. Our expertise in project execution leverages our network and benefits colleagues and clients. Open communication and detailed reporting help our clients to understand and appreciate the necessity of strong ROI throughout our partnership.

Our Virtual Assistant/Analysts are virtual employees trained by Heraclius, LLC, an established U.S. Business Development & Marketing Agency. Each Ava is skilled in providing your business with valuable daily marketing reports and outstanding customer management.

We want to help you: We provide a complimentary training session and an e-book to get you started.

Our Mission:

-To ensure that those living alone remain connected and safe.

-To provide peace of mind to loved ones nearby and across the globe.

-To foster closer bonds between family and friends.

-To support existing mental health exercises.

We will create greater opportunities for all members. We believe in advancing our members through economic empowerment, community leadership, and unity!

Use your earnings on gift cards and reduced phone bills. Users can even watch videos and complete special offers and surveys on their device from participating brands to earn even more.

Not many people discuss the reality that very likely if you’re striving to succeed you will get to a point on your journey that forces you to question every action you’ve taken. Allow this book be your guide to either assist you in overcoming that rock-bottom point or to provide the proper steps from the very beginning so you know exactly what to expect and how best to navigate your journey.

The SOP often describes tools needed, timelines for processes, and management organization.

You will create your very own SOP taking into consideration how often a task is done, how difficult and critical it is to your business, and the best way to arrive from Point A to Point B.

This e-workbook will serve as your foundation to see where your business is currently. By collecting and recording your numbers you will know exactly, what your conversion rate is at any given time.  You will know the average value of customer spending, the average cost to acquire a customer, where the majority of your marketing dollars are spent, and where you should stop wasting marketing dollars. You will finally know your business story so that you can grow your business focused on results. 

Get In Touch